BEYOND DIGITAL: KICKSTARTER HOME STRETCH & ADIL EL MILOUDI

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[originally posted at Mudd Up!]

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I’m going into the wormhole. At least 120 of you are coming with me.

On Monday night at around 3AM, I received an email from our Barcelona point-man Carlos: I finally found out exactly who the guy is that sings that awesome Amazigh song that you played on Mudd Up! last night and is also on the Beyond Digital trailer thingy. It’s Cheb Adil El Miloudi (he says his name/big ups himself at the beginning of the song). I like his Dad-sweater!

Excited, I went over to the video, as nearly 1.5 million people had done before me:

Beyond Digital yielded its first fruits — my friend IDed an unknown singer on a semi-legit CD I purchased in Paris (containing no tracklist), and our favorite jam turned out to be that of a massively popular Amazigh vocalist – عادل الميلودي – with millions of Youtube pageviews and zero English-language biographical info online. CONTEXT! NAMING NAMES!

Even better: as I listened to his song, I learned that our Kickstarter project had just reached its funding goal! Which is a wonderful affirmation of not only Beyond Digital but the collaborative aspect of it that “crowdsourcing” (but we’re not a crowd, it’s more of an open community; the distinction is key) brings to the forefront. More generally, I feel like we’re all exploring this stuff together…via discussions on blogs and face-to-face recording sessions, via giving musicians props and excavating useful info, by being careful listeners and enthusiastic newcomers (like me) and in countless others ways — supporting this particular project among them.

As of this evening, more than a hundred people have contributed, ranging from $1 donations to some wise kids near Philly who pitched in $1500, a sum that secures them a DJ Rupture party there next month…

And it’s not too late to help out.

We’ve got 6 days left on the Kickstarter, so act fast if you would like to get mailed 3 extra-awesome CDs from Marrakesh ($25) or want Maga Bo and I to make a mixtape whose theme/topic/angle you pick ($750), or desire any of the other rewards — from an original photographic print by John Francis Peters to the have-Rupture-play-yr-party #swag #afrosheen option.

As we mention, the Kickstarter goal covers just a portion of our budget. We’re being super-efficient & frugal with our expenses, gearing up to do the maximum on a shoestring budget. Grant applications and other fundraising options are in process, as is the move to become a proper non-profit organization so we can continue Beyond Digital well beyond our June time in Marrakesh.

What I’m saying is: we can still use your support, we’ll put it to good use, and we would like to offer a huge thanks to everyone who has donated or helped spread the word thus far.

To close, here’s another Abil El Miloudi video. This one is more like the song from our Kickstarter video: Abil El Miloudi’s auto-tune vocals shimmer above bird songs (Amazigh pop loves rural signifiers and so do I) and the lovely, root-like (in appearance) acoustic guitar-type instrument called an ‘utar’ (my extremely limited Arabic/Tamazigh vocabulary gets transliterated into Spanish phonetic spelling, that’s how I learned from Abdel and Khalid in Barcelona, sorry!).


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