Emeka Alams is my favorite “street-wear” designer- except I don’t know any other crews putting out gorgeous leather moccasins and imbuing their work with street-fresh historiography that goes thousands of fathoms deeper than your average hood-repping fitted or all over print tee.  Gold Cost Trading is simply THAT SHIT.

After selling out of our first run of DA logo tee’s last year (don’t worry there will be more in the Fall) I wanted to take our apparel game to that next level. With his its-just-clothes-but-more-than-just-clothes approach mirroring our own desire to push deeper then net-label or dj-collective would suggest it was a natural progression to link Emeka for a mini-collection. The results surpassed our already high expectations- Emeka’s been dropping black gold on projects like the Fela box set, Pusha-T’s last mix, the Damian Marley and Nas’ collabo, gorgeous gear with The Very Best,  and next level DM non-disclosure  shit we cant even begin to expose here. So make sure you hit your local gold-into-cash before this Friday- these are gonna sell off quick. Fifty hats in two color-ways and one hundred shirts.

Sink into Before 1444 on their site. Or read Emeka’s interview in Italian Vogue that dropped last week.

Since I’m holding things down in S. Africa- I thought I’d lace you with one of the bangers tearing up radio right now from Deep Level (H/T to 25 to Lyfe) and make the NY Tropics Connect with a classic.

Deep Level Ft Bongo Riot – Do Ya Ting

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Masters At Work- Black Gold of The Sun

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LETS GET PHYSICAL